One place for a B2C brand to reach customers, run the team, and close — unifying every comment, DM and channel, automating the work with AI agents, capturing subscribers, and turning every conversation into a tracked lead. Explored end to end: a brand system, a landing page, and a working product.
B2C brands are buried in messages from everywhere — and no one has a single view of the customer.
Instagram and TikTok comments and DMs, WhatsApp, SMS, calls, email — plus newsletters and marketing in yet another set of tools. Comments go unanswered, leads slip through, replies come late, and the context that would close a sale is scattered across a dozen apps. base360 pulls it all into one warm inbox — answered, qualified, and connected to one customer record.
Every message becomes a conversation, every conversation a lead, and every customer a single record — so social and sales finally live in the same place.
I explored base360 across the full assortment — from the foundations that hold it together, to the story that sells it, to the product itself. Each is live below; open any one full-screen.
The soft, feminine system underneath everything — ivory canvas, warm plum text, one confident rose pop, the 360 halo, and a Fraunces / Poppins / Parisienne type set. Voice, color, logo, components and tokens in one searchable place.
The marketing site that tells the story — a hero where every channel funnels into the 360 halo and fans back out as leads, the four features proven with live UI, how-it-works, pricing, and FAQ. Light and dark themes included.
The working product — a unified inbox with AI-drafted replies, a leads & sales desk that scores intent and hands off to the team, marketing with campaigns and subscribers, analytics, and channel connections. Fully interactive.