Brand & product style guide
One view of your
whole creator world,
all the way around.
The soft, considered system behind base 360 — where every follower connects to every sale.
Version 2.0 · Social + sales, beautifully togetherVoice & personality
base 360 speaks like a smart best friend who happens to love spreadsheets — warm, encouraging, and clear. It celebrates real wins without the hype, and turns every number into a next move. Sentence case everywhere.
Color
An ivory base with crisp white surfaces keeps everything soft and pretty, while warm plum replaces harsh black for text. Blush drops back to a gentle tint, and rose is the one confident pop — used for brand moments, momentum, and highlights, always paired with plum for anything you need to read.
The 360 gradient · charts & channels
These five map to channels and chart series in a fixed, pretty order. They live only in charts and the ring — never as text or button colors, so dashboards stay calm and legible.
Typography
Fraunces brings soft, editorial elegance to headlines and big numbers. Poppins keeps the interface friendly and rounded for everything you read and tap. Parisienne appears once or twice as a delicate script flourish — a signature, never a workhorse.
Logo & the 360 halo
The halo is a soft gradient ring — every channel blooming into one center. It reads as a full circle, a glow, and a sun-flare all at once. The wordmark sets base in plum and 360 in rose.
Core components
Generous 24px radii, soft blush-tinted shadows, and pill-shaped actions give the product its gentle, pretty feel. Primary actions use plum for contrast; the rose gradient is saved for one hero moment per screen.
Buttons actions
Tags & status signals
Input forms
Revenue by channel chart
Spacing & shape
An 8-point rhythm and soft, generous corners keep everything feeling gentle. Cards round at 24px, inner controls at 14px, and anything tappable becomes a full pill. Shadows stay low and blush-tinted — a whisper of depth, never a thud.