A fan's command center and an operator's console, built on a single shared source of live events — so a decision made behind the turnstile shows up instantly in a fan's pocket. Both prototypes are live on this page.
A single fan bounces between a ticketing site, a team app, a news feed, a streaming guide and a shop — none of which know the others exist. It fragments exactly when it matters most: game day, a big signing, a new drop, a playoff push.
Teams and venues face the mirror image. Sales in one tool, the schedule in another, fan sentiment in a survey nobody reads — and the decisions that connect them happen far from the data.
One place for fans to follow, attend and buy. One place for operators to schedule, sell and learn. Both reading from the same underlying events, so the two sides always see the same game.
The most important early call was to not build one app with a "mode switch." Fans and operators are different people, in different contexts. A fan is on a phone, on the move, making a quick personal choice. An operator is at a desk, scanning dense numbers, making a commercial call across thousands of seats. So Courtside is two products that meet at a launcher — dark, high-energy and broadcast-style for fans; clean, light and analytical for operators.
The visual split isn't decoration — it signals which world you're in.
The job: make it effortless to keep up with the teams you follow — and act on them. Five fragmented apps collapse into one coherent place, optimized for the phone and for game day. Try it — follow a team, buy a seat, switch it, or shop the drop.
Collapse five fragmented apps into one coherent place — made for the phone, and for game day.
The same events, seen from behind the turnstile. The job: give the people who put games on sale a single place to sell, understand and act — with the insight sitting inside the work, not in a report nobody opens. Add an event, compare two, or read the fan voice.
Four more modules — Merch & drops, Fan comms & news, Audience & CRM and Broadcast & watch — sit in the nav marked Coming soon, signalling the full vision without pretending capabilities exist before they're ready.
Fans get mobile; operators get web. Form follows who's holding the device.
Dark and energetic for fans; light and calm for operators — so the two are never confused.
In the fan app, that's the ticket stub. Everything around it stays quiet and disciplined.
Recommendations live inside the charts they come from, not in a separate analytics tab.
Fans and operators read from the same events, so the platform stays coherent as it grows — the schedule is the single source of truth that connects the two products.
The foundation is two connected products sharing a single source of events. The natural next steps build on it: turn the "Coming soon" operator modules into live tools, make insights actionable so a recommended price change updates the inventory it came from, and eventually bring a web experience to fans.
Meet fans where they are, give operators what they're missing, and keep both sides looking at the same game.